CatDog is a fast-growing independent pet store based in Nottingham, known for its premium natural treats, stylish pet accessories, and curated product range. With both in-store and nationwide online sales, the team needed a more efficient way to manage shelf-edge labelling to keep pace with new stock, changing prices, and growing foot traffic.
To maintain their high standards and improve store operations, CatDog partnered with Dill and Brother to implement a digital labelling workflow — streamlining updates, reducing manual tasks, and enhancing the overall customer experience.
CatDog is renowned for its high-quality, 100% natural pet treats, including their popular Doodle's Deli and curated treat boxes. Sourced with care, these healthy, grain-free options are packed with nutrition — offering pets a delicious reward that supports their wellbeing.
The Challenge
Time-Consuming Processes
With staff spending valuable time handwriting individual labels, daily operations became inefficient. Even minor changes — like updating a price or correcting a label — required manual effort, reducing time available for customer service and other priorities.
Inconsistent Presentation
Handwritten labels varied in style, clarity, and placement, leading to an unpolished look across the store. This lack of uniformity made the shelves harder to navigate for customers and undermined the premium, curated feel that CatDog aimed to deliver.
Rapid Product Turnover
As CatDog regularly introduced new treat lines, seasonal items, and accessories, the current approach struggled to keep up. Each new product meant more handwriting and formatting — causing delays and increasing the risk of errors, especially during busy retail periods.
The Solution
Dill powers CatDog's shelf-edge labelling with a flexible, retail-ready solution designed for a growing, dynamic store environment. From pricing and product names to barcodes and category info, Dill streamlines the creation of clear, consistent shelf tickets — automatically formatted and ready to print on perforated label rolls.
Store admins can easily push updates to the Dill app, where staff can print labels directly from any iOS or Android device — ensuring quick turnaround and reducing downtime.
Whether launching a new product line or refreshing prices storewide, Dill simplifies the labelling process and ensures every shelf reflects the brand's clean, professional image — making it an essential tool in CatDog's retail workflow.
The Outcome
Faster, smarter labelling
Moving from handwritten to digital labelling has streamlined operations. Time spent creating and updating shelf-edge tickets has been cut sharply — freeing staff to focus on higher-value tasks that improve the customer experience.
From manual to effortless
What was once a repetitive, time-consuming chore is now a fast, consistent, mobile-friendly process. Staff can manage labels anytime, anywhere, directly from their devices.
Time-saving at every level
Label creation and price updates now take seconds. That supports faster product rollouts, instant pricing adjustments, and smoother daily operations — without disrupting the shop floor.