Background
CatDog is a fast-growing independent pet store based in Nottingham, known for its premium natural treats, stylish pet accessories, and curated product range. With both in-store and nationwide online sales, the team needed a more efficient way to manage shelf-edge labeling to keep pace with new stock, changing prices, and growing foot traffic.
To maintain their high standards and improve store operations, CatDog partnered with Dill and Brother to implement a digital labeling workflow—streamlining updates, reducing manual tasks, and enhancing the overall customer experience.
CatDog is renowned for its high-quality, 100% natural pet treats, including their popular Doodle’s Deli and curated treat boxes. Sourced with care, these healthy, grain-free options are packed with nutrition—offering pets a delicious reward that supports their wellbeing.
The Challenge
Time-Consuming Processes
With staff spending valuable time handwriting individual labels, daily operations became inefficient. Even minor changes—like updating a price or correcting a label—required manual effort, reducing time available for customer service and other priorities.
Inconsistent Presentation
Handwritten labels varied in style, clarity, and placement, leading to an unpolished look across the store. This lack of uniformity made the shelves harder to navigate for customers and undermined the premium, curated feel that CatDog aimed to deliver.
Rapid Product Turnover
As CatDog regularly introduced new treat lines, seasonal items, and accessories, the current approach struggled to keep up. Each new product meant more handwriting and formatting—causing delays and increasing the risk of errors, especially during busy retail periods.
The Solution
Dill powers CatDog’s shelf-edge labeling with a flexible, retail-ready solution designed for a growing, dynamic store environment. From pricing and product names to barcodes and category info, Dill streamlines the creation of clear, consistent shelf tickets—automatically formatted and ready to print on perforated label rolls.
Store admins can easily push updates to the Dill app, where staff can print labels directly from any iOS or Android device—ensuring quick turnaround and reducing downtime.
Whether launching a new product line or refreshing prices storewide, Dill simplifies the labeling process and ensures every shelf reflects the brand’s clean, professional image—making it an essential tool in CatDog’s retail workflow.
The Outcome
Faster, Smarter Labeling
Transitioning from handwritten to digital labeling has dramatically streamlined operations. Time spent on creating and updating shelf-edge tickets has been slashed—allowing staff to focus on higher-value tasks that enhance customer experience.
From Manual to Effortless
What was once a repetitive and time-consuming chore has been transformed into a fast, consistent, and mobile-friendly process. Staff can now manage labels anytime, anywhere, directly from their devices.
Time-Saving at Every Level
Label creation and price updates now take just seconds. This agility supports faster product rollouts, instant pricing adjustments, and smoother daily operations—without disrupting the flow on the shop floor.
”We’ve had a great experience using Dill and Brother. It’s really quick and simple to add new products to the back office, as well as sending them to the app ready to print.
The shelf edge labels have created a more professional look in our store, that has meant we no longer have to price every single item individually. This is important for us as we grow, as it helps create the look and feel we want and provides consistency.
I was particularly happy with the fact my staff members can also download the app, allowing them to print labels when I’m not there, creating more time for me to spend in other areas of the business.
Yaz NuqulOwner at CatDog Store
