Dill Showcases the Future of Food Labelling at VARTECH 2025

This September, the global channel community will gather in the Bahamas for VARTECH 2025, one of the leading events for value-added resellers (VARs), distributors, integrators, and solution providers in the AIDC and POS industry. Hosted by BlueStar, VARTECH has become more than just a trade show: it’s a platform for innovation, partnerships, and breakthroughs that shape how technology reaches customers in foodservice, retail, healthcare, logistics, and beyond.

Among the 200+ exhibitors, including Brother Mobile Solutions, Intel, Epson, Honeywell, BarTender (Seagull Scientific), Zebra, LG, Elo, and Samsung, Dill is proud to be joining the conversation — presenting the go-to food labelling system that is transforming operations across restaurants, convenience stores, supermarkets, bakeries, and QSR chains.

At this year’s event, Dill will be showcased in the Brother USA booth, where attendees can experience how our complete ecosystem of hardware, software, and consumables simplifies one of the industry’s most persistent frustrations: food labelling.

Why Food Labelling Still Needs Reinventing

From FDA-compliant Grab & Go food labels in the United States, to stock rotation and traceability reporting in supermarkets, or allergen and shelf-edge labelling in bakeries and restaurants, the process of designing, printing, and applying labels has remained stubbornly complex.

Operators today face multiple overlapping challenges:

• Compliance: Foodservice businesses must meet FDA, PPDS (Prepacked for Direct Sale), and other regional regulations.

• Accuracy: Every label must display barcodes, ingredients, allergens, best-before dates, and production data without error.

• Operations: Staff are often forced to spend hours manually updating templates, printing short runs, or handwriting stock rotation dates.

• Consistency: Large multi-site operators — from supermarkets to QSRs — struggle to ensure labels look the same across every location.

This complexity not only creates inefficiency but also raises risks. Mislabelled food can trigger costly recalls, damage consumer trust, and even endanger lives. In short: labelling is one of the least glamorous, yet most mission-critical, aspects of modern foodservice and retail operations.

Dill’s Approach: The Complete Food Labelling System

Dill was founded with a simple mission: to make food labelling an invisible task for operators. Our solution combines software, Brother hardware, and labels in a single system that is fast to deploy, easy to scale, and built with compliance at its core.

At VARTECH, Dill will demonstrate live how the system supports:

• FDA Grab & Go labelling for convenience stores, cafés, and supermarkets in the US.

• Stock rotation and date code automation for QSR chains, bakeries, and food-to-go operators.

• Traceability reporting across venues and distribution networks, simplifying recalls and supplier audits.

• Retail shelf-edge labelling with seamless integration into back-office systems.

The system runs across any device — from tablets to mobile printers — with multiple levels of connectivity. Whether integrated directly with POS systems, ERP software, or standalone kiosks, Dill works wherever foodservice operators and retailers need it.

AI Labelling Studio: A New Era for Label Design

One of the most exciting announcements Dill is bringing to VARTECH 2025 is the launch of the AI Labelling Studio.

Label design has traditionally required specialist knowledge, lengthy setup, and ongoing adjustments to keep templates compliant with regulations such as FDA allergen rules. Operators with little or no design background often struggle to create templates that meet requirements while remaining on-brand.

The AI Labelling Studio changes everything. Imagine a label designer and an operations manager rolled into one:

• Operators simply type in their requirements — ingredients, barcode type, allergens, expiry date rules — and the system generates a fully compliant, ready-to-print template in seconds.

• Automatic compliance checks ensure FDA, PPDS, and traceability requirements are met.

• Seamless integration with Brother hardware makes deployment instant across locations.

In practical terms, this means:

• A QSR chain can launch a new Grab & Go item without weeks of design bottlenecks.

• A bakery rolling out seasonal SKUs can update all stock rotation and allergen labels in minutes.

• A supermarket group can roll out consistent shelf-edge labels across hundreds of stores, instantly.

The AI Labelling Studio doesn’t just save time — it eliminates onboarding pain. What used to take hours of training and setup now takes minutes. Early pilots show onboarding time for new users cut by up to 90%.

Why VARTECH Matters for Dill

VARTECH is the perfect stage for Dill’s technology. The event is designed for:

• Value-added resellers looking for new solutions to take to market.

• Distributors seeking innovations that complement their existing portfolios.

• Integrators exploring how to enhance POS, ERP, and mobility solutions.

• Enterprise end-users in retail, hospitality, and logistics evaluating the future of their operations.

By partnering with Brother Mobile Solutions, Dill can show attendees how a complete labelling solution—from software to printers to consumables—can be deployed as a single, integrated system. It’s an opportunity for VARs to see how labelling can become not just a pain point, but a profitable service they can deliver to clients across foodservice, retail, and beyond.

Scaling Beyond Foodservice

While Dill’s roots are in food labelling, the technology is designed with scalability in mind.

• In healthcare, labelling plays a critical role in traceability for medications, blood samples, and patient care.

• In logistics, barcodes and traceability labels are essential for managing distribution networks and returns.

• In manufacturing, operators need accurate labelling for safety, compliance, and efficiency.

The same principles — accuracy, compliance, and ease of use — apply across industries. VARTECH provides a platform to start these conversations with partners in adjacent markets.

Key Milestones Since Our Last Nomination

As Dill prepares for VARTECH, we’re proud to reflect on the momentum achieved since our recent nominations and awards:

• 40M+ labels printed across foodservice and retail.

• 80% time savings in labelling operations.

• 25% waste reduction for QSR operators.

• Launch of FDA Grab & Go labelling (US) and ERP Traceability for UK baking industry.

• Expansion to the Brother TD-2 series printers.

• 20+ new businesses onboarded across Wales, England, and Scotland.

• Recognition as Wales StartUp of the Year and AI StartUp of the Year.

An Invitation to VARTECH Attendees

For anyone attending VARTECH 2025 at Atlantis Resort, Paradise Island (Bahamas), we invite you to stop by the Brother USA booth to see Dill in action.

You’ll experience:

• Live demos of FDA, stock rotation, and shelf-edge labelling workflows.

• The first public showcase of the AI Labelling Studio.

• Discussions on how VARs, distributors, and integrators can bring Dill’s system into their own portfolios.

Food labelling may never be glamorous, but at Dill, we believe it can be fast, compliant, efficient, and invisible — letting operators focus on what matters most: running their business.

Looking Ahead

VARTECH is just one stop on Dill’s journey. Following the Bahamas, Dill will be showcased at:

• RTIE (Restaurant & Takeaway Innovation Expo) in London.

• NRF in New York — the world’s largest retail expo.

From bakeries and restaurants to supermarkets and convenience stores, Dill is committed to helping operators overcome one of their biggest frustrations: labelling. With our new AI Labelling Studio, we’re not just fixing labelling for foodservice — we’re building a platform that can transform traceability, compliance, and labelling across industries worldwide.

If you’ll be at VARTECH 2025, come see us at the Brother booth. Let’s talk about how we can simplify labelling together.